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About Us

We thrive on spreading joy & creating happy memories for our guests:

As a Conglomerate excelling in diversified ventures We operate in six fields, Pioneering in Amusement & Recreation, Food & Beverage including Venture Capital & Structured Finance, Agriculture, Construction and Commodities Trading. We take pride in bringing unparalleled recreational & dining experiences to our country by establishing some of the most famous attractions being operated by the name of Dino Valley, Monal restaurants, M-1 Traxx, Asian Wok restaurants, Monal Fusion, and Monal Marquees.

Following are some of our iconic achievements:

  • • Dino Valley is the largest & first of its kind interactive animatronic Dinosaur theme park in Pakistan.
  • • Under our Monal, AsianWok & Monal Fusion brands we operate the Largest Chain of restaurants in Pakistan.
  • • We run the first & only privately-operated cable car in Pakistan.
  • • We cater to over 10 million customers annually which brings us close to Universal Studios in Orlando, Florida or even Disneyland in Paris.
  • • A-Cube Consultants Pvt. Ltd. Pakistan’s only Amusement and Recreational parks experts have signed a MOU with KSA Ministry of Investment, GEA & TDF for development of multiple theme parks across KSA.
  • • Hospitality partners of International real estate group- IMARAT.
  • • 2 Million sq ft of construction across diverse terrains and locations.

Verticals

OUR INTEGRATED BUSINESS VERTICALS:

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Amusement and Recreation

As Pakistan’s leading amusement and theme park developer and operator, we established the nation’s first animatronic dinosaur-themed park, bringing joy and excitement to families nationwide. With cutting-edge rides, immersive attractions, and a strong focus on safety and fun, we create unforgettable experiences for visitors of all ages through Dino Valley Haripur, Dino Valley Ayubia, and M1 Traxx

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Food & Beverage

With 18 premium restaurants and high-end catering services under renowned brands like The Monal, Asian Wok, Monal Catering & Marquees, Café Traxx, and Baradari, we offer a luxurious dining experience. Our restaurants provide the perfect setting for intimate dinners, special celebrations, and business gatherings. Each dish on our carefully curated menu is crafted with the finest ingredients, delivering a symphony of flavours, exceptional customer service, and a refined ambience.

Venture Capital & Structured Finance

We specialize in investing in companies at the initial and growth stages, providing capital and strategic financial support to accelerate their success. Our expertise in structured finance and project-based lending enables businesses to access tailored funding solutions, ensuring sustainable expansion and long-term stability. With a strong focus on high-potential ventures, we actively manage and deploy our investment funds across Pakistan and internationally, driving impactful economic growth. Beyond funding, our financial consultancy services empower businesses with expert guidance, helping them navigate financial complexities and optimize their growth strategies. Our diverse investment portfolio expands across amusement and recreation, food and beverage, and other emerging industries, reinforcing our commitment to fostering innovation, economic progress, and industry leadership.

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Agriculture

For 2 decades, we have been a leading force in the agricultural industry, producing and exporting premium soft commodities across 3,000 acres, significantly contributing to Pakistan’s exports. - Our fields, located in the fertile region of Nankana Sahib (North Punjab) and Alipur, Khanpur & RahimyarKhan (South Punjab) — famous for its rich, productive soil — are primarily dedicated to growing sugarcane, wheat, cotton and rice. Our orchards are renowned both locally and internationally for their exceptional produce. We cultivate mangoes, oranges, guavas, lychees, dates, and grapefruits for both local consumption and export markets

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Construction

We bring visionary projects to life with expertise in large-scale construction, having completed over 20 operational projects totaling 2 million square feet across diverse terrains and locations. We specialize in creating extraordinary structures for luxurious restaurants, fine-dining hilltop terraces, boutique rooftop dine-in areas, and amusement and theme parks. Our commitment to quality, innovation, and excellence has earned us a trusted reputation in the industry. Our skilled team utilizes advanced technology and sustainable practices to ensure every project meets the highest standards.

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Commodities Trading

We are an integral player in the national commodities trading market, specializing in the import of heavy machinery, specialized equipment, construction machinery and fixtures. For the past 2 decades, Soft Commodities exports have been our forte and a significant contributor to national exports. With our extensive network and deep industry expertise, we deliver exceptional value to a wide range of sectors in Pakistan and internationally, achieving an annual trade volume of approximately $1 million tons. Our commitment to quality, efficiency, and customer satisfaction sets us apart, ensuring reliable and seamless trading solutions worldwide.

Our Presence

OUR DIVERSE PRESENCE ACROSS PAKISTAN:

Islamabad
Rawalpindi
Lahore
Peshawar
Bhera
Murree
Haripur
Ayubia
Nankana Sb.
Map illustrating key locations

Projects

Check our Projects:

Dino Valley
Monal
Asian Wok
Monal Fusion
M1 Traxx
MCEM
Dino Valley

Who are we

Founding Members:

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ALI ABBAS SYED

Ali Abbas Syed has over 21 years of Business Development and Management experience. His expertise lies in trade and structured finance. He has successfully negotiated and restructured business operations with Governments, Banks and Financial Institutions in the US, UK, Singapore, Switzerland, the GCC and Pakistan in his role as the Managing Director at Cargill Inc (www.cargill.com) He holds an MPA / ID from the Kennedy School of Government and Harvard Business School, and an MSc in Economics from Oxford University.

About 1

LUQMAN ALI AFZAL

Luqman Ali Afzal has 23 years of experience in the hospitality industry. He has led the way by pioneering unique dining and recreational experiences that have become landmarks in Pakistan. His expertise lies in developing and managing specialized teams that are committed to creating an unparalleled customer experience. His contributions to the country's hospitality ecosystem have been recognised by the Presidential Pride of Performance that he was awarded for entreprenurship in 2019, and the the Presidential Pride for Excellence in Hospitality Services that he was awarded on the recommendation of the ICCI in 2021.

Our

Team:

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Hassaan Butt - Group CEO

Hassaan Butt, as Group CEO, plays a pivotal role in setting the organization's strategic priorities and overseeing its operational success. His experience in top positions at Multinationals like Coca Cola and Mobilink has brought much value to the team and his guidance enables department heads to achieve short, mid, and long-term goals effectively. He makes high-level decisions for company operations and supports departments, leading and guiding the executive leadership and management team in light of the goals and vision of The founder and the Chairman. Additionally, he restructures and reorganizes as needed to align with the company's strategic priorities and future expansion. Hassaan also builds and maintains relationships with stakeholders, investors, and partners, assuming ultimate responsibility for the company's financial and operational success.

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Furqan Tahir - Deputy CFO

Furqan Tahir is an accomplished financial executive serving as the Deputy CFO, where he is pivotal in steering the financial operations and ensuring the fiscal health of the organization. With a robust background in finance, Furqan excels in developing and implementing effective financial strategies, overseeing budget management, and ensuring precise financial reporting and analysis. In his capacity as Deputy CFO, Furqan works in close collaboration with the Chairman and Group CEO, ensuring that all financial activities are in compliance with regulatory standards while optimizing overall financial performance. His comprehensive responsibilities include monitoring financial risks, managing investment in new projects, and providing strategic financial insights to support informed decision-making.

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Col Syed Ahmed Bukhari - Head of Legal & Government Affairs

Col. Syed Ahmed Bukhari, as Head Legal and Government Affairs, oversees and ensures the efficient functioning of legal operations. He implements and manages policies and procedures to enhance productivity and maintain a well-organized work environment. His responsibilities include coordinating with various Government departments and ensuring compliance with regulatory requirements. With a strong focus on operational excellence, Col. Bukhari also handles crisis management, facility management, and security protocols, while fostering a collaborative work culture.

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Zaid Asad- Chief Commercial Officer - Asian Wok

Zaid Asad, is spearheading the commercial strategy and growth initiatives of the organization. With a wealth of experience in the food and hospitality industry, Zaid Asad leads efforts to enhance revenue generation, expand market presence, and strengthen customer engagement strategies. His strategic vision and business acumen contribute to Asian Wok's success in delivering exceptional dining experiences and expanding its footprint in the culinary landscape. Zaid Asad's leadership ensures that Asian Wok continues to innovate and excel as a premier destination for Asian cuisine, catering to diverse customer preferences and exceeding expectations in Hospitality excellence.

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Col Safdar Ali Shah - Head of Customer Services

As a senior general manager, external audit (operations), and Head of Customer services he is committed to ensuring customer satisfaction by assessing their needs and preferences and making them available for enhanced customer experience for converting their moments into memories. He is managing customer complaints and resolving their issues with dedication and professionalism. As an advisor to the CEO and the chairman, suggests measures required to be taken for customer's convenience and improved experience.

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Shakeel Akram : Head of Finance

Shakeel Akram plays a key role in maintaining financial stability and integrity. His dedication to optimizing financial performance and implementing sound financial policies underscores his commitment to supporting the organization's objectives.

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Ms.Zenia Hassan Shah – Head of HR

Ms. Zenia Hassan Shah, Head of HR, holds an MBA in Human Management from Sarhad University and a BA from Peshawar University. With over a decade of experience in HR and administration in the Beverage, FMCG, and Development Sectors, Zenia brings extensive expertise in recruitment, policy development, learning and development, compensation and benefits, and employee relations. We are confident that her wealth of experience will greatly benefit our organization, and we look forward to her contributions in driving our HR initiatives forward.

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Ather Sohail – Head of Administration

Ather Sohail, Head of Administration holds a MBA degree from Preston University, having experience with Multinational Companies in their Admin and HR departments. As a Hod Administration of Monal Group, he plays a pivot role in managing Company's all administrative functions, this includes ensuring efficient operations support, compliance and organizational effectiveness.

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Mazhar Allahyar – Head of Operations Dino Valley

Mazhar Allahyar, as Head of Operations at Dino Valley, is one of our most esteemed resources, leading the theme park with his hands-on approach. Managing an unprecedented theme park requires exceptional leadership skills, and Mazhar has consistently demonstrated these qualities, making Dino Valley a success story in itself.

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Saleem Ghauri – Head of Operations Monal – Pir Suhawa

Overseeing all aspects of operations at one of the region's most prestigious dining establishments. With a wealth of experience and a passion for hospitality, Saleem Ghauri leads a dedicated team in ensuring that every guest enjoys an unforgettable experience. Under his leadership, Monal continues to uphold its reputation as a hallmark of culinary excellence and exceptional hospitality in the region.

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Altaf Hussain - Head of Operations Monal Square

Altaf Hussain brings extensive expertise in hospitality management to his role as Head of Operations at The Monal. With a steadfast commitment to excellence, he oversees all facets of operational efficiency, ensuring seamless service delivery and exceptional guest experiences at this renowned dining destination.

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Shahbaz Ali - Head of Internal Audit

Shahbaz Ali, as the Head of Internal Audit, oversees the organization’s financial integrity, strengthens internal controls, and ensures compliance with regulatory standards and objectives assurance. He plays a key role in streamlining audit processes, identifying risks, and providing strategic recommendations that enhance operational efficiency and align with the Group’s growth objectives.A Fellow Chartered Management Accountant with over 14 years of diversified professional experience, Shahbaz has worked across various industries, including a renowned baking brand in Pakistan, the textile sector, food processing, and the restaurant and amusement park industries. His expertise encompasses auditing, financial management, process reengineering, costing, and budgeting, with a proven ability to implement innovative solutions that drive organizational excellence.With his extensive expertise and dedication to excellence, Shahbaz is ensuring Group’s vision for innovation, growth, and sustainability.

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Adnan Ayub - Head of Supply Chain

Adnan Ayub is a dynamic and results-driven supply chain professional, serving as the Head of Supply Chain for the Monal Group of Companies. With extensive experience in supply chain management, He plays a pivotal role in ensuring seamless operations, optimizing procurement processes, and driving cost efficiencies across the organization. In his capacity as Head of Supply Chain, Adnan collaborates closely with key stakeholders to streamline logistics, enhance vendor relationships, and implement strategic sourcing initiatives. His expertise extends to inventory management, demand forecasting, and maintaining uninterrupted supply for Monal’s diverse operations. Adnan's forward-thinking approach ensures that the supply chain aligns with the company's growth objectives while meeting the highest quality and sustainability standards.Adnan’s comprehensive responsibilities also include leveraging innovative supply chain solutions, managing supplier negotiations, and ensuring timely delivery to support Monal Group's commitment to excellence in hospitality. Through his leadership, he continues to contribute significantly to the operational success and strategic goals of the organization.

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Welfare

WELFARE INITIATIVES ACROSS PAKISTAN:

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Yakoomia Hospital

Established in Nankana Sahib...

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GPSS School

GPSS School, founded in Nankana Sahib...

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Baradari Café

The Baradari Café at LUMS...

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Impactful Initiatives

The Group showcases its commitment...

Our

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